Little Congress
Little Congress
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 Parker Imai Little Congress K 298 3 1 8 Square Nickel Silver Bolster Groove Bone  US $39.99
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 FROST KNIVES NM Steel Warrior Little Congress Redneck Four Blade KnifeFSW110RBL US $21.50
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 Frost Cutlery Japan 3 1 4 Little Tobacco Congress 4 Blade Bone Knife MINT IN BOX US $19.99
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 FROST FAMILY 35th Green Little Congress Pocket Knives US $18.95
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 NEW Frost Cutlery Little Tobacco Congress Pocket Knife US $15.99
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 2 Folding Pocket Knifes Steel Warrior VIPER and Frost Family LITTLE CONGRESS US $15.95
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 LITTLE WARRIOR 3 1 2 CONGRESS SECOND CUT BONE STAG US $14.99
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 Steel Warrior Red Walnut Jigged Bone Little Congress US $14.65
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 STEEL WARRIOR BY FROST CUTLERY NO SW 110ASC LITTLE CONGRESS NEW IN BOX US $12.95
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 Steel Warrior Banana Bone Little Congress SW 110BNJ US $10.50
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 Steel Warrior Burnt Peachseed Little Congress US $10.50
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Beauty advertising is nothing but lovable nonsense, and we will always listen
You have to wonder when it comes to beauty advertising, and why we choose to pay attention to it. We all know it’s just nonsense, we know most of the products don’t do what they say they will and we know they won’t make us look like the beautiful celebrities whose faces adorn our TV screens. And yet still we buy the products, still we keep our hope that this will be the one that really will bestow us with the softest skin, the shiniest hair or the longest lashes – we do it because we want to believe.
An advert for Olay’s Regenerist anti-aging facial cream was banned last week. It wasn’t offensive and it wasn’t rude, but it was deemed to be misleading as it quoted some scientific data which the powers-that-be thought we mere mortals might take the wrong way. The advert features a beauty expert saying that pentapeptides had been found to be effective in reducing the appearance of wrinkles by the World Congress of Dermatology, and apparently this is misleading as many of us won’t know what the WCD is.
I suppose it's a good point, but I really don’t see what is any worse about this advert than a hundred others which show models with obviously false lashes advertising mascara or a perfectly airbrushed twenty-something advertising wrinkle cream. I doubt anyone has claimed the Herbal Essences advert which shows the new look bottles growing from a tree in the rainforest is misleading. Or that anyone believed that using Pantene would make you suddenly able to play the piano like Myleene Klass. All beauty adverts are nonsense, that’s the whole point. It just seems a little strange that when one of them actually tries to state a few facts, they get banned for it.
It’s not as if sales of Regenerist or any of Olay's other products will be affected at all. No, we're not going to stop buying beauty products, because we want so much to believe that they will work. Whether we’re looking for perfect skin courtesy of Eve Lom or Aesop, or dramatic makeup and nails from Mac or OPI, we’ve always listened to the nonsense and we always will.
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